Many advertisers, who advertise through newspapers, design their own advertisements without any prior training. This has lead to the rise of larger number of retailers who think that making an ad by them is the only way to get it right. This approach saves a lot of money and is good for small businesses, only if they reach to correct customers. The one time cost of placing a small advertisement is $150, so the measures should be taken to place them effectively. It isn’t necessary to have a full-page advertisement posted in the newspaper. If smartly designed, even half page advertisement can do wonders; the money saved can be used to advertise concurrently in other mediums like radio, websites, etc.

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Using colorful font can multiply the cost to many times and is not worth the return. If the budget is low and the matter is confident enough, black font will be fine. Regular readers read the newspapers daily; therefore, there is no sense in placing the same ad in the same paper everyday. The advertisement can be placed in different papers everyday. The frequency can be three times a week for a particular newspaper. But there is an increase in the number of readers on weekends, so more money can be invested on placing advertisement in the weekend edition. Don’t be disappointed if all the advertisement space is sold on weekend. Insert fliers in between the pages of the newspaper.

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